No other company has the heritage of engineering across as many categories as Honda: automobiles, motorcycles, robotics, power equipment, aviation and racing. The mission of Ignition’s launch campaign was to dramatise Honda’s daring ambition, capturing the brand’s philosophy with the inspiring campaign line: “Dare to do the things others only dream of.” The campaign paid homage to Honda's engineering endeavours and space flight. 

Working for LBi and alongside Wieden + Kennedy, I was set the challenge to create a digital site which would support the ABL work. The aim of the online platform was to allow users to gain a deeper understanding of the Ignition campaign and view information about the Honda products showcased in the film.

I worked closely with the development team, production house and other agencies to create a fully interactive, slick and informative site with supporting social assets. The Ignition campaign site we created replaced the main content on for several months and took over the main social platforms on the lead up to and once the site had launched.